Saturday, August 16, 2008

One more on propaganda

I am reading "Propaganda" by Edward Bernays again. He wrote the book in 1928 and it is as true today as when dictators of Europe read it then. When we acknowledge that Bernays' writing fits all themes in the current election campaign we have to also admit that we are guilty of complicity in much of what our news media are doing. I am quoting from the book:

Industries, public utilities, educational movements, indeed all groups representing any concept or product, whether they are majority or minority ideas, succeed only because of approving public opinion. Public opinion is the unacknowledged partner in all broad efforts.

I conclude from this and it confirms my belief that each of our opinions count for something. They are important in the same way as the belief that the agitation of the air resulting from a butterfly moving its wings in India may cause a hurricane in the United States. Underestimating ones own power causes acquiescence and that we should avoid.


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